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Sheldon Reid - President & Chief Executive Officer

Sheldon Reid is president and chief executive officer of Cell-Loc. Sheldon has 20 years of business experience having held several senior management positions with executive responsibilities primarily in the resource sector. In these roles, he focused on marketing and corporate development for commercial products and was responsible for negotiating complex transactions, often in an international environment. Most recently he was vice president of marketing for Norcen Energy Resources. Sheldon holds a masters degree in business administration from the University of Saskatchewan and an undergraduate degree in economics.

Company Overview
Management Team
Board of Directors

Dave Guebert - Vice President, Finance and Chief Financial Officer

Dave Guebert is vice president, finance and chief financial officer of Cell-Loc. Dave has 25 years of experience in financial, accounting and commercial roles in Calgary companies. Prior to joining CLTI, he was CFO at Seminole Canada, a merchant energy company. In addition, Dave has held senior financial positions as Senior Manager at Deloitte & Touche, Controller at the XV Olympic Winter Games Organizing Committee and CFO at Hughes Aircraft of Canada. He is a Chartered Accountant (Alberta), a Certified Public Accountant (Pennsylvania) and holds a B.Comm (distinction) from the University of Saskatchewan.


Michael Hryciuk - Vice President, Engineering

Michael Hryciuk is vice president, Engineering of Cell-Loc. Michael is a professional engineer with over 20 years of operations, manufacturing, and production experience in areas including digital systems design, RF engineering, and the development of a tracking Doppler radio system. He served as president for Pegasus Electronic Design Inc.; and chief engineer for AutoTrac Technology Ltd. where he patented, designed, and manufactured a stolen vehicle recovery system of which 80,000 transceivers have been sold in South Africa. Michael was also chief engineer at Austec Electronic Systems Ltd. where he was responsible for the engineering and manufacturing of an automatic vehicle identification system for use in automatic toll collection applications. The patented system is currently being used in the United States and Canada with over a million units sold.


Ned Benner - Vice President, Network Development

Ned Benner is vice president of network development at Cell-Loc. Ned joined Cell-Loc in January 2000 as director network planning after 10 years with TELUS Mobility Inc., one of Canada's leading telecommunications carriers. By June of 2000 he assumed the role of vice president, deployment which has since evolved into his present role. While at TELUS, he was known for introducing novel and successful solutions to system planning challenges. He has carried forward that innovative nature into Cell-Loc and leads the development of network technology and system deployment strategies. He has a master of engineering in wireless communication and an undergraduate degree in electrical engineering. As well, he received the 1996 IEEE Neal Shephard Memorial Award for his paper on antenna design strategies within cellular networks.


Bruce Fielding - Vice President, Network Operations

Bruce Fielding is Vice President, Network Operations at Cell-Loc. Bruce holds a Bachelor of Applied Science in Electrical Engineering degree from the University of Waterloo and is a Professional Engineer with over 18 years of telecommunications, networking and product development experience. He has been with Cell-Loc for five years in various positions. Prior to that, Bruce worked for Nortel Networks where he held management positions in Product Development, Customer Service and Product Management. While at Nortel he was responsible for the development of the Millennium Advanced Payphone Management System software that was deployed by several North American Telco's for controlling over 100,000  advanced payphones.

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